Posts with Tag ‘Edmonton online advertising’

8 Great Tips: Selecting A Professional Search Engine Optimization (seo) Service in Edmonton

Digital marketing Canada

Edmonton SEO Company

Search engine optimization in Edmonton is increasingly being accepted as a powerful and critical component of the marketing plan. With the costs involved in other forms of online marketing growing significantly, it has become almost a necessity for companies to include SEO in their overall marketing mix.

It’s thus no surprise to know that professional SEO today is big business and this industry is growing at a fast pace. There are however many different types of Edmonton SEO firms out there and finding a reliable service can be a daunting task.

Edmonton Search engine optimisation firms employ varying methods to get high rankings for websites and not all of these techniques are considered ethical. With the increasing number of “black hat” SEO firms, (companies using unethical and unfair methods and techniques to manipulate search engines), and the thin line between actual “black hat” and “white hat” SEO practices, it is crucial to be well informed of the methodology the Edmonton SEO company plans to use for your website before you decide to hire them.

Here are 8 simple tips to help you in your evaluation and selection of a trustworthy and professional search engine optimization service:

1.Educate yourself with the basics
Make sure to do your homework carefully before you venture out to hire a SEO service. It’s imperative you understand in advance exactly what a firm can and will do for you to enable you to evaluate them. There are several resources online dedicated to search engine marketing and search engine optimization and taking the time to understand and learn the basics will go a long way.

2.Fee structures and your budget
There are no standardized fee structures and most companies offer a range of packages instead. A package may in itself contain a variety of services like keyword research, optimization of a certain number of pages, directory submissions etc. Selecting a company should not be only about cost. A firm that charges more may not necessarily be better at SEO and likewise a firm that charges less may not necessarily be providing you the same services. Use prudence while understanding pricing models and the risks behind them. One way to go about deciding what your budget should be is to first identify your website’s and business’ unique needs, tailor a package to meet these requirements and then compare firms pricing models to decide a realistic baseline budget.

3.Size and specialty of the firm
Depending on the size of your website and requirements of your company, it might be a good idea to check out whether the firm is adequately staffed and what their customer to SEO team ratio is.

Another important thing is to ensure that the company specializes in all areas of SEO and has a team of professionals experienced and accomplished in each of the areas including design, development and actual coding.

4.Location
The location of the firm largely depends on your comfort level. You may favor a local company or one at least within your country or prefer to outsource completely to another country to benefit from their lower costs. There are also few companies using a blended offshore delivery model with marketing and client services offices in one country and the actual design and development work being done in another. With the combination of lower costs plus client servicing available within reach, this upcoming balanced model may be a good option to consider.

5.Client testimonials and references
References are a great way to start and should be freely available. If they haven’t been provided, ask and make sure to use them to find out exactly how credible and trustworthy the company really is based on their past client’s experiences.

6.Guarantees
Most firms won’t guarantee top position results and shouldn’t. It is justifiable for a company to guarantee increasing your traffic or rankings from its current positions; however if any SEO service is guaranteeing you a specific position/ranking in any search engine, make sure you read the fine print of the agreement.

7.Ethics / Spam
Ethics is of paramount importance when it comes to selecting a search engine optimization company. There are a variety of unethical practices a firm can use right from while selling their services to you, to, the actual methods they employ while optimizing your site (keyword stuffing, cloaking, etc to name a few). Make sure to ask as many questions as possible and specifically about the methodology they use. If the firm does not offer you ready explanations of the process they undertake to optimize websites, you probably need to look elsewhere.

8.Reporting and success measurement
Some of the key questions to ask – How long will it take to see results? What type of reports will the SEO firm furnish and how often? How will success be measured? Will a maintenance plan be included?

It is largely up to you to define the goal and success level of your Edmonton SEO campaign. It may be an increase in the traffic to your site, potential leads from a mailing list subscription, or an increase from last years sales. Make it a point to discuss and articulate your goals with the Edmonton SEO firm and come to an agreement before you hire them. It is however important to set realistic expectations. Unlike PPC and other forms of paid advertising, SEO is a time consuming process, both in terms of implementation as well as results.

To conclude, hiring an Edmonton SEO services firm can have a significant impact on your company’s bottom line, however the decision to partner with a particular SEO firm in Edmonton should only ensue after a careful evaluation of the firm and after you have done the groundwork necessary to help you decide your own goals for the program.

Page 1 Seo Services PRO

How To Choose The Right Edmonton SEO Company

Edmonton Pro SEO and Digital Marketing

Edmonton Pro SEO and Digital Marketing

How To Choose The Right Expert SEO Company in Edmonton

Even if you are armed with all the knowledge of SEO, you might and probably still need the services of an expert Edmonton SEO company. Having a good knowledge about SEO is hardly enough sometimes. Even if you are doing your best to try to get a good ranking for your site, you may still end up wondering why your site is just not doing well. For starters, you should be aware that your site will need to be optimized in all aspects. Not only that, your site needs to be maintained in a regular basis. SEO is an ongoing process that involves a lot of time and effort. To make things easier, you will be better off hiring the services of a good SEO company to do the work for your site.

There are many SEO companies today, and there are just as many reliable companies as unreliable ones. Thus, it is very important that you choose the right SEO company. Here are a few points that you should keep in mind when selecting SEO services:

Site Analysis Report

Does the SEO company provide you with a website analysis report? A reliable SEO company will be able to provide you with a comprehensive analysis of your site in terms of ranking and design to give you an idea of how much work needs to be done. They should be able to inform you of any elements in functionality, content and design that may hamper in the reading and indexing of your pages.

Providing Qualified Traffic

Do they understand the difference of plain traffic and qualified traffic? You will hire the services of an SEO company mainly because you need to attract traffic into your site. However, what you want is qualified traffic that gets customers who may be genuinely interested in availing of your products and services. You do not want unqualified traffic that comes to your site because of irrelevant keywords. Unqualified traffic only increase your bounce rate (surfers that land on your page and leave) and not your sales

Tools in Determining Keywords

What tools does the SEO company use to search for keywords? You also need to know what methodology the SEO company uses for keyword analysis. You may also want to do your own research on usual basic tools and those provided by Google AdWords, for example.

Back Link Collection

From where will the SEO company get back links from? Back links are just as, if not more, important in SEO then onsite optimization. What you would like is to get back links from good sites and sites that are closely related to your niche. Ask your SEO company what their methods are for collecting back links.

Cost Structure

A reliable SEO company will only give you a quotation as soon as they find out just how much work needs to be involved. Charging you high prices may not always necessarily ensure you high quality of services. Make sure that the price being quoted is proportional and consistent with the services that you can expect your SEO company to provide.

The Timeline

Does your SEO company offer you a timeline? It is only through hard work and proper planning that results can be achieved right on time. Some companies offer SEO packages that claim to put you in the first page search result in just a matter of 10 days. Realistically though, no SEO company can possibly guarantee you the number 1 ranking in Google in as short as 10 days. This is one of the basic guidelines actually published by Google. Make sure you do not give in to false promises. Conversely, avoid SEO services that will give you time limit. A good SEO company knows that optimization is an ongoing process and they will need to provide you with regular maintenance jobs, customer service and proper updating. An SEO campaign will take 3-6 months before seing the top results you expect.

SEO Strategy

What SEO strategy will your SEO company use to raise your ranking? You should look out for companies which will use spam advertising strategies to get you on top in no time. If the plan involves some form of unethical practice such as spamming or deceiving search engines, immediately walk away. A good SEO company will make sure that you will not be subjected to spam or deceptive services. Remember that if it is based on deceitful tactics, your site may simply be pulled out of Google’s indexing and will lead you to trouble. Knowing your SEO company and doing your own research are very important in choosing the right firm.

Page1SeoServices.pro offers more advice on Edmonton Search Engine Optimisationclick here for the site

Knowledge: The Most Powerful Internet Marketing Tool

Knowledge is power. It makes an individual an “expert” or the “person in authority” of a certain field of endeavor. By knowing the basics and the “ins and outs” of the subject as a whole, you will not just be known as the expert on that particular subject, but also successful in the field you are into. Moreover, you can also help other people since they look upon you as the person in authority.

Edmonton SEO - Expert Internet Marketing Company

Knowledge is powerful in different applications, especially in the business community. It is considered as an important tool in order for entrepreneurs to succeed in their investments. It is important that they learn the basics of their business so that they will be able to determine the marketing strategies necessary for their business.

This holds true, especially for Internet marketing. Knowledge is considered to be the most important Internet marketing tool, it is evident that you will not succeed in your quest of earning more money through your online business if you do not know how you will earn money over the Internet. Success on Internet marketing requires sufficient knowledge about the subject. In addition, it will save you from unnecessary stress and spending, since you know how you will address the problem with regards to your Internet marketing business.

Probably you will ask where you will acquire such important marketing tools. Most aspiring Internet marketers are blinded by the thought that Internet marketing is a “get-rich-quick” financial scheme, thus they are convinced to enter the market even without learning the basics. Most of its features are quite new to the ears of neophyte online marketers’ online shops, blogging, search engine optimization, email newsletter, and others.

If you will notice, the things mentioned in the previous paragraph are some of the tools used on Internet marketing. If you do not have the knowledge about these features, how you will be able to use such tools to your advantage? Definitely, you need to learn the basic knowledge before getting to the next step.

Internet marketing is an online business

Since Internet marketing is an online business, the knowledge that you are looking for is definitely within the portals of the Internet. Where will you start looking for such knowledge? Below are some of the valuable resources where you can find information on Internet marketing (keep in mind that acquiring the knowledge through the Internet is a self-learning task).

» Internet marketing has its own experts. These experts are the individuals who have mastered the skill of Internet marketing from their first-hand experiences, lessons learned along their career and drawn from several failures. They have gained knowledge not just from the text they read from different Internet marketing websites but also through their own experiences. They are one of the best resources for knowledge on Internet marketing.

» One of the Internet marketing tools these experts have used is the article directories. From there, you will be able to read hundreds to thousands of articles about Internet marketing. They themselves produced some of these articles; the rest are written by successful Internet marketers yet avoided the fame brought by thousands to millions of dollars on generated revenues. You will be able to pick up some useful information that you can add to your Internet marketing knowledge bank.

» There are hundreds to thousands of Internet-marketing websites where you can learn the art of online marketing – from the basics to the complex yet effective strategies used by hundreds to thousands of Internet marketers. Some of these sites are offering free information; however, some of them are selling valuable information for a small fee. Be selective on the Internet marketer you will deal with. Not all information acquired for a fee is effective and valuable.

Before trying several marketing software or getting in touch with different online advertising programs over the Internet, make sure that you have acquired the necessary knowledge, particularly the basics of Internet marketing. Keep in mind that the success of every Internet marketing tool will depend on the range of knowledge that you know about Internet marketing. In other words, without the basics, you will not be able to use other marketing tools, thus decreasing your chances of success as an online marketer.

Edmonton SEO Specialist – http://Page1SeoServices.pro

Edmonton SEO Professional

Hiring Edmonton SEO Company Versus In-House SEOEdmonton Search Engine Optimisation Company

 

By Dwayne Armstrong

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Hiring an Edmonton seo company – Search Engine Optimisation (SEO) is very much a buzz phrase. Often companies looking to learn more about what SEO are baffled at how this new field of marketing can gain them an edge. Well it has been proven time and time again that it definitely can gain an edge over your competition.

The problem a business has to assess is whether they should employ a specialist SEO Company or use existing resources within their respective IT Departments or Do It Yourself. This article explores the advantages and disadvantages of each.

In-house SEO & Do It Yourself

Advantages:

You have complete control. You can change things instantly. You will learn about the inner working of your website and also learn more about the Internet and how search engines work.

Disadvantages:

It is a specialized field and attempting to do it delays the inevitable and allows your competition to gain an edge on you; also you may end up with more problems in the future by getting it wrong.

You will need to have an intimate knowledge of your website, how it works, HTML and possibly any scripting languages that the website uses, like PHP.

Also, you will need to buy some commercial tools to use, like WordTracker, WebPosition and SEO Elite. WordTracker allows you to effectively research Keywords, WebPosition allows you to track your websites ranking in the search results for given keyword phrases and SEO Elite allows you to track all links to your website.

Purchasing these three necessary pieces of software will cost you around USD$900.

Also, you will need to have a lot of time to read about Edmonton SEO, take online courses, like StomperNet, listen to podcasts, like MrSEO podcast and read as much SEO material as you possibly can.

For the StomperNet course you are looking at about USD$3000 and miscellaneous of books is likely to run up to another USD$1000.

Total for In-house DIY, roughly USD$1500 to USD$4900. Not being experienced enough to know when and what to change. Not knowing how to link build effectively.

Not having any time to study and learn enough to make the correct changes and modifications to your website – estimated at about 200 hours of study, learning and analyzing.

As SEO takes time to see any results in the search engines it is important to not only learn the required knowledge to implement SEO but also give yourself the time to make tweaks and ongoing analysis.

So to setup and configure an average website with 10 static pages it will take you probably 2 days and ongoing link building will be many, many countless days.

Also, you need to take your time so that you do not overdo your SEO, spamming and stuffing keywords into pages as this can be as detrimental as not doing anything to the website in the first place.

Hiring an Edmonton SEO Company or Expert SEO Consultant in Alberta

Advantages :

You don’t have to use internal staff resources or alter the focus of your business. Hiring a specialized online marketing and SEO Company will mean you have instant access to experts in the field who have a wealth of knowledge and resources.

An Edmonton SEO Company will know the lay of the land without you having to learn what they already know to expert levels. The Online Marketing Company will be your best partner in working towards achieving your online Internet marketing objectives.

Disadvantages:

Using an Expert SEO Company Edmonton will cost you money. It is important to realize that even though you have hired a firm to implement your Search Engine Optimisation you will still need to work in consultation with them in order to market your website online correctly – explaining your internet marketing goals, objectives, deadlines and budgets.

Do your research, look at the Edmonton SEO Firm and its portfolio, case studies and history of successes, ensure it is a reputable firm and don’t be scared to ask questions.

What to Look for in an Edmonton SEO Company

A decent and reliable Edmonton SEO company will have a good reputation and a strong presence within the Online Marketing and SEO industry. When you start, I suggest searching in Google for “Online Marketing” or “SEO” within your country or region. Look at the potential SEO firm’s websites, their portfolios and take some notes.

Give them a call and see if you can arrange a meeting at their office and in person to discuss details and gather more information. Discuss your situation and how you can best achieve your goals.

Take note of their professional nature, their history, case studies and vision for your online presence and also ensure that you are happy with the professional and personal relationship you have with the company representatives as this will be an ongoing one.

While the advantages and disadvantages of optimizing your own website and employing an Edmonton SEO Company are diverse I think it important to point out that no matter how good you think you are an Edmonton SEO firm will always be better at SEO.

So if you really want to see results, you have very little time then hiring an Edmonton SEO company is the only way to go. If you have time and some website expertise then you may be willing to put in the time and try doing it yourself.

My only thought on this is that you wouldn’t hire a plumber to fix a problem with your car.

When all is said and done, good Search Engine Optimisation will get your website results. It is important to make sure you are making the right decisions in your online marketing as this may well be the lifeblood of your business and is certainly an effective way to promote your business and generate sales leads.

Looking at hiring an seo company or Professional SEO consultant Edmonton? Click here

Call 1-587-410-0773 to get started today. Edmonton’s Premier Advanced Edmonton SEO Services Company specializing in getting your website in front of BUYING customers while they search for products and services online. Online Search is the “Yellow Pages” of the future and your competition is slowly taking over the top results. Fight back and get your site ranking on the first page too. Call us today to get started – 1-587-410-0773. Talk soon – Dwayne Armstrong.